The selected color allows you to distinguish PayPal from other companies operating in the financial sector. The new emblem is characterized by a bright palette in which shades of blue prevail. Judging by online reviews, people often mistake Pandora for the PayPal app. Lawyers said the music streaming service stole their signature image to get around the competition. In 2016, PayPal accused Pandora of copyright infringement. So the famous icon appeared, which emphasizes the concept of rapprochement and is a marketing chip of the online system. Because of this, it was decided to add a second letter, laying it on top, and use a translucent effect. Initially, there was only one “P” on the emblem, but it was associated with a parking sign. In 2014, Fuseproject designers created the first PayPal graphic symbol: a monogram consisting of a combination of “PP”. And thanks to a slight modification of the font, the letters in the monogram and the word mark became clearer, which increased their readability. Now the colors in the logo are dark and pale, which makes it possible to use it on a bright gold background (for example, on a payment button). To ensure that the emblem is in line with the idea of inclusion, they adapted it to the ADA standards, which take into account the needs of people with disabilities. To align the identity with the brand’s new strategy, PayPal’s in-house team has teamed up with independent studio Gretel. The designers’ main goal was to implement the concept of “people first,” which is aimed at demonstrating openness towards millions of customers of the payment system. The PayPal 2022 logo is very similar to the previous one, so many users did not notice the change. Trying to avoid the mistakes made, the developers focused on trust and innovation. A team led by Yves Behar conducted a visual audit of the past logo to learn about branding issues. The previous trademark did not reflect the technological achievements of the company, its transition from the era of web payments to the era of money transfers on mobile devices. At the same time, considerable attention was paid to the legacy of PayPal, the inextricable connection of the old design with the new. The main goal was to adapt the icon to all sizes of displays – from mini-screens to large flat monitors. In 2014, the global system decided to change the logo again and turned to Fuseproject for help. The ends of the lines looked like brush strokes. To connect directly with the brand name, the designers made it based on two “P” connected by legs. To do this, she took a round element resembling a coin and placed the “$” sign in it. Of course, the money company PayPal first decided to experiment with the dollar symbol. Since 2002, the financial and debit service has been subordinated to eBay, which has made it its division. Its headquarters are located in San Jose, California. It focuses on paying bills, shopping, and transferring and receiving money transfers. PayPal is one of the largest electronic payment services, formed in the United States in 1998.
They were limited by a high level of consumer confidence in the existing image of the payment system. Developers could not dramatically change the appearance of the icon that people look for every day on web pages or in the list of applications. Such conservatism is associated with the problem of brand continuity. Over the many years of the brand’s existence, it has been updated only a few times while maintaining the same style.
The PayPal logo is conditionally permanent.
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